Baltimore BLast
The Baltimore Blast is one of thirteen teams in the Major Arena Soccer League, which represents the highest level of professional indoor soccer in the world. A strong, bold branding system will bridge the gap between the team and the community, making the Baltimore Blast and indoor soccer the biggest event of the season. A more cohesive and relatable visual system, coupled with a rigorous marketing effort, will bring in a record number of attendees, invigorate the soccer fans of Baltimore, and encourage the team to earn the championship once again.
[Sports Branding]
[Logo System]
[Team Redesign]
The Blast redesign gives the team a sharp, strong look to match their level of play, while staying reminiscent of the team’s current brand system with its iconic Maryland colors and alliterative name.
